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阿里巴巴与迪士尼达成内容授权协议
Alibaba deal to bring Disney shows to Chinese streaming service

来源:FT中文网    2018-02-12 17:23



        Alibaba’s entertainment arm has signed a deal with Walt Disney to offer Disney’s animated series and movies such as Beauty and the Beast on its video streaming service.        阿里巴巴(Alibaba)旗下娱乐公司与华特迪士尼(Walt Disney)签署一项协议,将在阿里巴巴的视频流媒体服务平台提供迪士尼动画系列剧集以及《美女与野兽》(Beauty and the Beast)等影片。
        Alibaba Digital Media and Entertainment Group said on Monday it has signed a multi-year licensing agreement with Buena Vista International, a subsidiary of The Walt Disney Company, to release more than 1,000 episodes of Disney animated programs on Youku and through set-top boxes.        阿里巴巴文化娱乐集团(Alibaba Digital Media and Entertainment Group)周一表示,已与华特迪士尼子公司博伟国际(Buena Vista International)签订一份为期数年的授权协议,根据协议,将有逾1000集迪士尼动画片可在优酷(Youku)上和通过机顶盒播出。
        Titles available to Disney fans in China through the deal will include DuckTales and My Friends Tigger and Pooh alongside movies such as Pirates of the Caribbean, Mulan and Frozen.        通过该协议,迪士尼的中国粉丝可以观看到的动画片包括《唐老鸭俱乐部》(DuckTales)、《小熊维尼与跳跳虎》(My Friends Tigger and Pooh),以及《加勒比海盗》(Pirates of the Caribbean)、《花木兰》(Mulan)和《冰雪奇缘》(Frozen)等电影。
        Alibaba did not give the value of the deal.        阿里巴巴未透露交易金额。
        The deal comes after Disney’s DisneyLife online streaming platform, run under a licence held by Alibaba, was shut down in 2016 as regulators banned foreign companies from publishing content online in China. Alibaba insisted at the time that DisneyLife was down due to a “system upgrade”.        2016年,由于监管机构禁止外国公司在中国在线发布内容产品,在阿里巴巴所持牌照下运营的在线流媒体平台“迪士尼视界”(Disney Life)被关闭。阿里巴巴当时的说法是,迪士尼视界因为进行“系统维护”而关闭。
        Disney last year announced plans to deliver its films and sports programming services direct to US consumers through two “over the top” services in a challenge to Netflix.        迪士尼去年宣布,计划通过两项OTT服务直接向美国消费者提供其电影和体育节目服务,这将给Netflix带来挑战。
                
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